Deepfake tech allows Bruce Willis to return to the screen without ever being on set

Bruce Willis has become the first Hollywood star to sell his rights to allow a “digital twin” of himself to be created for use on screen.

Using deepfake technology, the actor appeared in a phone advert without ever being on set, after his face was digitally transplanted onto another performer.

Willis allowed US firm Deepcake, which makes “digital twins”, to use his face.

In a statement on its website, Willis said: “I liked the precision with which my character turned out. It’s a mini-movie in my usual action-comedy genre. For me, it is a great opportunity to go back in time.

“With the advent of modern technology, even when I was on another continent, I was able to communicate, work and participate in the filming. It’s a very new and interesting experience, and I thank our entire team.”

Stars from past eras could be brought to life on screen

While there have been warnings that deepfake technology could be used to spread political disinformation, in Hollywood it opens up the possibility that actors could star in films after they die.

It also means, ultimately, stars from past eras could be brought to life on screen.

The technology has already been used in Star Wars spin-offs to recreate the younger selves of actors.

Earlier this year it was announced that Willis was “stepping away” from acting after he was diagnosed with aphasia, which causes a person to have difficulty with language or speech.

Source: Telegraph